Privacy Policy

Last Updated: April 14, 2026

1. Overview

This Privacy Policy (hereinafter referred to as "Policy") details how Arrow Move (hereinafter referred to as "we", "us", or "our") collects, uses, stores, and discloses your personal information when you access or use our mobile game "Arrow Move" (hereinafter referred to as "the Game") and all related services. By downloading, installing, or using the Game, you acknowledge that you have read, understood, and agreed to all the terms and conditions set forth in this Policy, including the collection and use of your information as described herein. If you do not agree with any part of this Policy, please cease using the Game immediately.

We take your privacy and data security seriously. We are committed to complying with applicable data protection laws and regulations (including but not limited to CCPA, CPRA, GDPR, and VCDPA) and adopting reasonable security measures to protect your personal information from unauthorized access, use, or disclosure.

2. Definitions

3. Data Collection and Usage

We only collect the information necessary to provide and improve the Game's services. We will not collect any unnecessary personal information from you, and all data collection will be carried out with your explicit consent (where required by law).

3.1 Types of Data Collected

3.1.1 Personal Data

While using our service, we may ask you to provide certain personally identifiable information when necessary, including but not limited to:

3.1.2 Usage Data

Usage Data is collected automatically when you use the Game, which helps us optimize the game experience and fix technical issues. This may include:

3.1.3 Information Collected via Mobile Device

When you access the Game via a mobile device, we may collect certain information automatically with your permission (where required), such as:

3.1.4 Information Collected While Using the Application

With your prior explicit consent, we may collect the following information to provide a better gaming experience:

3.2 Use of Your Personal Data

We use your Personal Data only for the purposes stated in this Policy, and will not use it for any other purposes without your explicit consent. The specific purposes include:

4. Sharing Your Personal Data

We attach great importance to the protection of your personal information and will not actively share your personal data with any third parties except in the following circumstances:

5. Retention of Your Personal Data

We adhere to the principle of "data minimization" and "retention only as necessary" and will retain your Personal Data only for the period required to fulfill the purposes outlined in this Policy. The specific retention periods are as follows:

6. Transfer of Your Personal Data

Your information, including Personal Data, may be transferred to and maintained on computers located outside your jurisdiction (including but not limited to servers in the United States, Singapore, etc.). We will ensure that such cross-border data transfers comply with applicable data protection laws and regulations, and take the following measures to protect your data:

7. Delete Your Personal Data

You have the right to delete your Personal Data or request our assistance in deleting it in accordance with applicable data protection laws. You can exercise this right in the following ways:

8. Disclosure of Your Personal Data

8.1 Business Transactions

In the event of a merger, acquisition, asset sale, or other business reorganization, your Personal Data may be transferred to the successor entity as part of the business assets. We will notify you of such transfers in advance (where required by law) and ensure that the successor entity complies with this Policy and applicable data protection laws.

8.2 Law Enforcement

We may disclose your Personal Data if required by applicable laws, regulations, court rulings, or valid requests by public authorities (such as police, regulatory agencies). We will only provide the minimum amount of data necessary to comply with such requests and will verify the legitimacy of the requests before disclosure.

8.3 Other Legal Requirements

We may disclose your Personal Data in the following circumstances to protect our legitimate rights and interests and the public interest:

9. Security of Your Personal Data

The security of your Personal Data is our top priority. We employ a combination of physical, administrative, and technical measures to protect your personal data from unauthorized access, use, disclosure, modification, or destruction. Specifically, we take the following security measures:

10. Children's Privacy

Our Game is not intended for children under the age of 13 (or the minimum age required by applicable law). We do not intentionally collect personal information from children under this age. If you are a parent or guardian and become aware that your child has provided us with Personal Data without your consent, please contact us immediately. We will verify your identity and delete the child's personal information within 24 hours of receiving your request.

11. Links to Other Websites

Our Game may contain links to third-party websites or services (such as advertising links, social media sharing links). These third-party websites have their own privacy policies, and we are not responsible for their content, privacy policies, or data processing practices. We recommend that you carefully read the privacy policies of these third-party websites before accessing them.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to adapt to changes in applicable laws, regulations, and our service practices. When we make material changes to the Policy, we will notify you in advance through the following methods:

13. Proprietary Analytics Service Description

To continuously improve the Game's performance and user experience, we collect anonymized usage data through our proprietary analytics platform (https://jle.arrmove.com). Please note that this platform currently has a technical limitation that may result in occasional web parsing failures, but this does not affect the normal collection and analysis of anonymized data. The platform is used for the following purposes:

14. Data Processing and Sharing Endpoints

We process and share data with specific endpoints to provide and improve our services. The details of these endpoints are as follows, including their current accessibility status:

14.1 Third-Party Advertising Partner Endpoints

The following endpoints belong to our main advertising partner Applovin, which helps us deliver personalized advertisements and measure advertising effectiveness:

  1. Advertising identifiers (such as GAID/IDFA) that you can reset through your device settings;
  2. Basic device information (device model, OS version, screen size) to ensure ad compatibility;
  3. Limited usage metrics (session frequency, app engagement duration) to optimize ad delivery;
  4. Ad interaction data (impressions, clicks) to measure advertising effectiveness;
  5. Non-specific demographic information (country, language settings) to provide regionally relevant ads.
  6. Applovin uses this data solely for the following purposes, in compliance with its own privacy policy (https://www.applovin.com/privacy):

14.2 Our Game Server Endpoint

The following endpoint is our own game server that provides core functionality for Arrow Move. Please note that this server may occasionally experience web parsing failures, but we are continuously optimizing it to ensure stable operation:

14.3 Data Security Measures for Endpoints

To ensure the security of data transmitted to and from all endpoints, we adopt the following strict security measures:

15. Your Rights Under CCPA, CPRA, GDPR, and VCDPA

We respect your privacy rights under applicable data protection laws. Depending on your country/region of residence, you may have the following rights, and we will assist you in exercising these rights free of charge.

15.1 Your Rights Under CCPA and CPRA (California Residents)

If you are a resident of California, you have the following rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

15.2 Your Rights Under GDPR (EEA Residents)

If you are a resident of the European Economic Area (EEA), you have the following rights under the General Data Protection Regulation (GDPR):

15.3 Your Rights Under VCDPA (Virginia Residents)

If you are a resident of Virginia, you have the following rights under the Virginia Consumer Data Protection Act (VCDPA):

16. Opt-Out of Data Sharing and Sale

We respect your privacy rights and provide you with simple and convenient ways to opt-out of the sharing or sale of your personal data. This section explains in detail how you can exercise these rights.

16.1 Opt-Out of Targeted Advertising

We collaborate with third-party advertising networks (including Applovin and its partners) to present advertisements on our Game. These partners may use cookies and similar technologies (such as device identifiers) to collect data about your activities on our Game and other websites, enabling them to deliver targeted advertising tailored to your interests.

You can opt-out of targeted advertising in the following two ways:

16.2 Opt-Out of the Sale of Personal Data

If you reside in California or Virginia, you are entitled to opt-out of the sale of your personal data in accordance with applicable laws. To exercise this right, you can choose one of the following methods:

16.3 Opt-Out of Profiling

We do not engage in profiling that produces legal or similarly significant consequences (such as denying you access to the Game or imposing unfair terms based on profiling results). However, if you have any concerns about any form of profiling we may conduct, or wish to opt-out of any profiling activities, you can contact us at smkswgarjo@gmail.com, and we will take appropriate measures to address your concerns.

17. Information Security and Accuracy

We are committed to safeguarding your personal information and ensuring its accuracy. At Arrow Move, we employ a comprehensive set of security measures to protect your personal data from unauthorized access, use, and disclosure:

18. Third-Parties

We work with third-party service providers to provide and improve the Game's services. These third parties are only authorized to process your information for the purposes specified by us and must comply with strict data protection obligations. The types of third parties we work with are as follows:

18.1 Ad Network Providers

We collaborate with ad network providers (led by Applovin) to deliver advertisements to you. These providers may also display interest-based ads for third-party products and services within the Game or on related websites and social media platforms, utilizing the non-identifiable information we have about you. Additionally, we use these networks to promote our own advertisements (such as game updates and in-game events).

These advertising networks play an important role in supporting the Game's free-to-play model, helping us:

18.2 Partner Networks

We use partner network providers to help us distribute the Game to as many gamers as possible. These partners have extensive experience in game distribution and localization, helping us:

18.3 Developers

We have a professional development team that continuously monitors and enhances Arrow Move to ensure the best possible gaming experience for our users. As part of this process, developers may have access to anonymized usage data and non-sensitive personal information, but they will solely use it for the following purposes:

18.4 Game Administrators

The Game is administered by a dedicated team of game administrators who are responsible for the day-to-day operation and management of the Game. They have access to certain parts of your information (such as game progress, account status) to perform their duties, including:

19. Mobile Ads

In our Game, we serve advertisements through Applovin, and other advertising partners serve ads in our Game through Applovin's platform. We have selected reputable advertising partners to ensure that the ads displayed are safe and appropriate. You can view the list of these partners below, and we recommend that you review their respective privacy policies to understand how they collect and use your information:

19.1 Other Disclosures

In addition to the circumstances described above, we may provide your information to other parties if required by law or court ruling. In such cases, we will strictly follow the following principles to protect your privacy:

20. Permission Explanations

This is our first game, and we place great importance on the product quality and the privacy and security of our users. To provide you with a smooth and high-quality gaming experience, we have obtained the following permissions in the application. All permissions are necessary for the operation of the Game, and we will not use these permissions to collect any unnecessary information: